Imagine you’re looking around for a restaurant that you haven’t been to before, what is the first thing you’re going to do? You’re going to search on Google for restaurants in the area and be presented with a list of restaurants that all have pictures of the signage, dining area, and maybe the food. But you notice that only one restaurant has the Google Maps “See Inside” feature. You click on the 360° photo and arrows appear that let you navigate through the entire building. Instead of taking a risk on a restaurant that could have a worse facility than their still-photos suggest, you decide to go to the restaurant that gave you full disclosure on what their environment had to offer.
This situation is all too common in the restaurant industry and businesses are losing out on customers. But just because there are losers doesn’t mean you have to be one. With a virtual tour posted on right on your Google listing, you can be the winner.
So what is a Google virtual tour?
A Google virtual tour is a portal that welcomes guests to walk through your restaurant and check out all of your amazing features through their smartphone, tablet, or computer using Google Maps. It’s the best way to bring them inside your business short of dragging them by the shirt. It uses 360° photographs linked with software to create the illusion of being in an environment in real time. You may have used this technology before if you have used Google Street View to try to see what the front of a building looks like or if you were just bored. You can move your phone screen and it acts as a scope or you move your finger or mouse to move the space all around you.
Try it out.
This is how virtual reality is making its impact in the business world. It’s not just for expensive headsets and shoot-em-up games, it’s for giving your customers value first so they’ll do business with you.
What’s in it for you?
Some of the points previously mentioned may not necessarily be important to you as a restaurant owner. You care about your bottom line so your business can survive, not “how cool” something is; so, what’s it going to do for you and your restaurant?
It makes people trust and get curious about your brand. Going back to the scenario first mentioned, people are going to automatically trust a restaurant that has shown them everything more than a restaurant that has chosen the angles that an online viewer will see. Before people even visit you, you’re already building a relationship with them.
ESPECIALLY if you’re a new restaurant, some people just never get around to checking out a new place. Making less work for potential customers gets them in your restaurants and creating positive buzz.
Makes Google want to help you
Pulling out all the stops on your Google My Business listing (Which means using their See Inside feature), makes your restaurant more favorable in organic search ranking. You’ll edge out your competitors who haven’t taken action for a higher search position.
What else can you do with a virtual tour and 360° photos?
- Share your tour directly on your website– By embedding the HTML, you can link the Google Maps presentation directly to your website for visitors to go through. It keeps traffic on your site and keeps their interest in you.
- Share photos on Facebook– Facebook now supports 360° photo and video, so you can give your customers the best seat in the house or a place on the barstool to get them curious as they scroll down their feed.
- Whatever you want!– You own the rights to the pictures so you can do whatever you like with them. And if they get lost or accidentally deleted, just let us know and we’ll send you more! Now we have to tackle the most important question, “How can you take advantage of this technology that boosts conversions and grabs attention?”
How to get a virtual tour
By contacting Dart-Frog. We are a Google Trusted Agency with excitement for 360 photography and we want to help you make the most out of the tools that Google has for you. We have the equipment, we have the knowledge, we have everything you need to get a great virtual tour. Click here now to get in touch and let’s get you on top!